The Salmon by Vera Clocks is an analog alarm clock with no alarm hand. A rotating rose-gold sunray disc at the center of the blush dial sets the alarm, a nod to the mechanical alarm watches of the mid-century. The 3.5-inch round case gives the face as much room as the clock allows, with no corners the hands never reach. Vera was founded in Stockholm by Federico Casado, who helped design a vintage-inspired alarm clock for another Swedish brand and spent twenty years managing one of the Nordics’ leading watch boutiques. Every Vera is currently designed and assembled by Federico himself, by hand, in his Stockholm workshop.
HOW IT WORKS
Inside is a silent sweep quartz movement, so there is no tick to keep you awake. One knob on the back sets the time. The second knob turns the center disc to your alarm time, and a switch beside it turns the alarm on. The alarm builds in four steps, from a soft beep-beep to loud enough to wake most people. The light/snooze button at the top of the back pauses it for about four minutes and, while you press it, lights the face with a warm LED; the hands and markers are luminous as well. The clock runs on a single AA battery, and we install a lithium battery before it ships.
CHOOSING YOURS
The case is precision-machined stainless steel. The dial and hands are solid brass under hardened mineral glass, chosen for its scratch resistance, and the back is vegetable-tanned Italian leather. On the Salmon, the dial is blush with a rose-gold disc, backed in smoky rose leather. The collection comes in five colors: Ocean, Havana, Verde, Ivory, and Salmon, and we keep all five in stock. If reading the time at a glance matters most, a dark dial is the better choice; the Ocean has the most contrast, followed by the Havana and the Verde. We can engrave the back battery cover or the base; allow one to two weeks.
DEALER’S NOTES
We are Vera’s exclusive US dealer and work closely with Federico. We like that every Vera is still built by the person who designed it, and that he puts performance first: each clock runs for a couple of weeks before it ships, and he works directly with a single movement maker to keep the clocks consistent. He is also open to client feedback, which matters to us as a dealer. And we like the design itself: a round brass dial, a leather back, and a nice weight in the hand. The clock moves easily between the nightstand, the desk, and a suitcase. It makes a good gift, especially engraved. Every part of a Vera can be repaired or replaced, and the movement carries a five-year warranty.
Download manufacturer manual
Vera Alarm Clock Manual (pdf)
Getting started
Your clock arrives with a leak proof lithium battery already installed. Pull out the plastic tab from the battery compartment to start it, then set the time, set the alarm, and slide the alarm switch on if you want it to sound. Each step is below.
Setting the time
Turn the time knob clockwise until the hands show the correct time. With the back of the clock facing you, it is the single knob furthest from the alarm controls.
Setting the alarm time
Turn the alarm knob clockwise until the small center disc points to the time you want. It is the knob beside the alarm switch. The alarm runs on a 12-hour cycle; there is no a.m./p.m. setting.
Activating / deactivating the alarm
To turn the alarm on, slide the alarm switch outward, toward the edge of the clock.
To turn it off, slide it back toward the center. This is also how you stop the alarm once it is sounding; the light/snooze button only pauses it.
Activating snooze
Once the alarm sounds, press the light/snooze button gently. It sits at the top center of the back. The alarm pauses for about four minutes and then resumes, and it will keep repeating until you slide the alarm switch back toward the center.
Using the light
Press the light/snooze button at the top center of the back to light the face with a warm LED. It stays lit when pressed only. The hands and markers are luminous, but their glow fades over the course of the night.
Battery type
The clock runs on a single AA 1.5V battery, and we install one before shipping. We recommend Duracell, Duracell Procell Constant, or Energizer Ultimate Lithium (non-rechargeable). With a standard alkaline, change it when your clock begins to lose time or once a year (whichever is sooner) to help prolong the life of the movement. The Ultimate Lithium is leakproof, so you can simply run it until the clock begins to lose time.
Changing the battery
Open the battery compartment and insert the battery flat negative (−) side first. With the back of the clock facing you, the negative (springier) contact is on the left. To take a battery out, pry it from the negative side.
Close the compartment when you're done.
Accuracy
Expect the clock to stay within about ± 30 seconds per month of the correct time. A small drift over several months is normal for a quartz movement and easily corrected with the time knob. If it begins losing time noticeably, the battery is usually the cause.
The alarm didn't go off
Check that the alarm switch is slid outward, toward the edge of the clock. Because the alarm runs on a 12-hour cycle, it sounds the next time the hour hand reaches the alarm setting, so an alarm set at 6 p.m. for 7 o'clock will sound at 7 p.m.--and then again at 7 a.m if the alarm button remains on.
Packing for travel
The box your clock arrives in is a good way to store it or carry it while traveling.
Care and maintenance
Wipe the clock occasionally with a soft microfiber cloth, slightly dampened if necessary. Avoid solvents and abrasive cleaners, which will damage the materials. Follow the battery schedule above, and if you're storing the clock for a long stretch, remove the battery.
Warranty and repairs
Vera alarm clocks are guaranteed against defects under normal use for two years from the date of purchase, and the movement for five years. Normal wear and tear is not covered. Replacement parts ship from us in the US, and repairs are carried out in Sweden.